December 17, 2015
FRONT OFFICE HIRE
LAFC names Joanne Wong Sr. VP of Marketing
The Los Angeles Football Club has appointed Joanne Wong as the club’s Senior Vice President of Marketing.
In her role as SVP of Marketing, Wong will oversee n the development, direction and implementation of the Club’s brand strategy, marketing activities, and digital marketing. Additionally, Wong will take the lead on managing and providing expertise in communications, community relations, fan experience, and social media for the Club and the new 22,000 seat, soccer-specific stadium.
“Joanne is a widely respected marketing executive who has been credited with establishing award-winning marketing and public relations strategies for some of the biggest brands in the world,” said LAFC President, Tom Penn. “We look forward to having her develop an innovative fan engagement platform for our Club by uniting the world’s city through the world’s game.”
Wong’s experience encompasses digital marketing, brand management, and strategy consulting, spanning diverse industries including sports and gaming, at tech start-ups and Fortune 500 companies. Prior to joining LAFC, Wong was VP of Marketing at the tech start-up Oink, a digital wallet for teens. While at Oink, Wong successfully established a public relations and marketing strategy that acquired one million users in year one, garnering accolades such as Kiplinger’s “Best Savings Coach.”
Before joining Oink, Wong served as VP of Strategy at Chatter, a marketing consulting firm which provided guidance for brands including Activision, Disney, and Sony. Wong also served as Director of Global Brand Management at Activision, where she led the marketing team for the iconic Tony Hawk franchise. Wong has an M.B.A. from the Kellogg Graduate School of Management and a B.A. from Stanford University.
“Soccer creates a connection with the community unlike any other sport. I am excited about building this Club together with the community and embracing the great diversity of our city,” said Wong. “We look forward to introducing one of the first results of this collaborative effort with our official colors and crest announcement.”