January 7, 2016
LAFC unveils its crest
Los Angeles Football Club unveiled its official crest at Union Station on Thursday, while also introducing comic Will Ferrell as one of the team's owners.
“Today is a historic day for LAFC,” said Mia Hamm Garciaparra, one of the club's owners. “Unveiling our crest is a significant milestone event that brings us one step closer to playing on our home turf in 2018. We are thrilled to unveil an iconic and timeless symbol that reinforces the link between LAFC and our community.”
Ferrell, a passionate sports fan and native Southern Californian, is the latest addition to an ownership group that contains leaders in sports, entertainment and business.
Los Angeles Mayor Eric Garcetti and other elected officials joined the team’s ownership to unveil the new Club crest and colors.
The black and gold crest incorporates the iconic “LA”, the universally celebrated abbreviation for Los Angeles, the Wing which represents the City of Angels and symbolizes power and mobility, and four blades on the wing that represent the pillars of the Club and the city’s founding on September 4th.
The outline of the crest is derived from the Seal of the City of Los Angeles. The typeface used in the logo design is Art Deco inspired. Elegant and versatile, it is a nod to the rich history of iconic architecture found throughout Downtown Los Angeles dating back to city expansion in the 1920’s.
The Club colors, black and gold, were chosen to represent the success, urban texture and glamour of Los Angeles, with a “flash” of red to represent the Club is in the heart of Los Angeles.
Earlier this year, LAFC announced its intent to build a new stadium in Downtown Los Angeles, at the site of the current Los Angeles Sports Arena. The new development, which will be funded by $250 million in private investment, will be anchored by a new 22,000-seat, soccer-specific stadium.